LITTLE TOKYO KEEBS
My journey began with a simple idea: to combine the intricate world of anime with the tactile joy of mechanical keyboards.
ROLES AND RESPONSIBILITIES
Roles: Founder and Creative Producer
Client: Little Tokyo Keebs
Channels: Email, Twitch, Web.
CASE STUDY
Overview
Little Tokyo Keebs is a boutique mechanical keyboard company founded by Aaron Pathammavong. The business was born out of Aaron’s passion for design, mechanical keyboards, and craftsmanship, which combined into a creative outlet that served both keyboard enthusiasts and collectors. Focusing on unique keysets, keyboard builds, and accessories, Little Tokyo Keebs has become a niche but respected name in the mechanical keyboard community.
Objectives
Create a Distinctive Brand – Establish a brand identity that resonated with both the aesthetic-driven and technical communities of mechanical keyboard enthusiasts.
Innovative Product Design – Design keysets and keyboards that provided unique aesthetics, high-quality materials, and catered to both the casual user and the experienced enthusiast.
Community Engagement – Build a passionate community around the brand, creating lasting relationships with customers by providing transparency, customization options, and great customer service.
Sustainability and Scalability – Grow Little Tokyo Keebs as a sustainable business, while maintaining the integrity of its products and relationships with customers.
Challenge
In the highly competitive world of custom mechanical keyboards, finding ways to stand out is challenging. The market has grown significantly, with many makers and companies vying for attention from a knowledgeable and demanding audience. Little Tokyo Keebs needed to carve out a space that emphasized creativity, uniqueness, and a strong community focus, while also maintaining high-quality products.
Results
Strong Brand Recognition: Little Tokyo Keebs quickly became known for its distinctive style and storytelling approach to design, creating a strong following among enthusiasts.
Sold-Out Releases: Every major release, including the MW Halfblade keyset, sold out within weeks, solidifying the brand's position as a sought-after producer of custom mechanical keyboard products.
Customer Loyalty: The business maintained a 90% return customer rate, with many customers participating in multiple group buys and building long-term relationships with the brand.
Organic Growth: Thanks to word-of-mouth and community-driven promotion, Little Tokyo Keebs grew without the need for extensive advertising, keeping its operations lean and its growth sustainable.