Apple TV+
At Apple, I led TV+ product management and built out user journeys for acquisition, engagement, and winback marketing in the Growth Marketing Operations team. By creating tailored journeys across multiple touchpoints, we successfully accelerated Apple TV+ subscriber growth and maintained high levels of user interaction.
ROLES AND RESPONSIBILITIES
Role: Growth Operations Manager
Client: Apple Inc., TEKsystems
Channels: Push Notifications, Email, In-App Placements.
NOTABLE PROJECTS
Killers of the Flower Moon
Napoleon
The Family Plan
MLS Season Pass
MLB Friday Night Baseball
