I’m a Marketing Design Leader with strong CRM and Growth experience based in Los Angeles.


A SHORT INTRODUCTION ABOUT ME

As a marketing design leader and strategic CRM marketer with over a decade of experience, I specialize in building and scaling growth marketing programs that drive player engagement, retention, and loyalty. From designing high-impact campaigns for major franchises like FINAL FANTASY VII REMAKE to establishing brand guidelines for KINGDOM HEARTS and optimizing customer touch-points with data-driven strategies at Apple Music, my work has contributed to significant revenue growth across the gaming and technology industries. With a strong foundation in project management and a collaborative mindset, I’ve successfully partnered with Marketing, Product, Data Science, and Engineering teams to optimize digital customer experiences. Recognized for my leadership and team-building skills, I’m eager to drive user engagement and growth at your company.


A FEW WORDS FROM MY COLLEAGUES

  • I had the opportunity to work closely with Aaron during our time together at Square Enix. His exceptional creativity, strategic vision, and technical skills allow him to consistently deliver quality results, while his positive attitude and commitment to working across cross-functional teams make him a fantastic collaborator. In particular, his work on the FINAL FANTASY VII REMAKE website and CRM campaign contributed to that title's great success in the North American market.

    Aaron's capabilities and passion make him a valuable addition to any team, and I sincerely hope I get to work with him again in the future.

  • I worked with Aaron at SQUARE ENIX for four years. While he was responsible for web and CRM design, he was also a jack of all trades that assisted our marketing teams across a multitude of needs. My team was able to rely on Aaron to guide us through the optimal CRM strategy for more than 17 titles in a single fiscal year. His background in design also allowed us to enlist him to design our promotional merchandise for titles such as FINAL FANTASY VII REMAKE and DRAGON QUEST XI. Aaron was always positive and pleasant to work with. In our last few years working together, he went on to lead a team of two and acted as a mentor during their onboarding. The growth of his team was a welcome addition that gave Aaron more time to further develop creative marketing strategies within the CRM space. Aaron was a valued member of our team and would be an invaluable asset to any organization he chooses to join.

  • I had the pleasure of working closely with Aaron at Square Enix, while managing the KINGDOM HEARTS and DRAGON QUEST brands. As the CRM and Player Loyalty Manager, he consistently demonstrated exceptional critical-thinking and problem-solving skills. Aaron had an impressive ability to strategically navigate complex challenges, while keeping the player experience at the center of his decision-making process. His deep understanding of the gaming community and their needs was crucial in strengthening player engagement.

    As an outstanding team player, Aaron executed CRM campaigns with creativity and precision and ensured that every solution was both innovative and tailored to meet the needs of our gaming community.

    I highly recommend Aaron for any role that requires strong leadership, creative thinking, and a player-centric approach.

  • I had the pleasure of working with Aaron at SQUARE ENIX, where he consistently demonstrated creativity, dedication, and strong teamwork. He brought fresh perspectives to every project and was always willing to go the extra mile to support the team. Aaron genuinely cares about the growth and well-being of his colleagues, always making time to offer guidance and encouragement. His passion for gaming, technology, and commitment to quality make him a fantastic asset to any organization!

  • Aaron is a talented graphic designer with the technical chops to update websites and the passion to learn anything he sets his mind to. I personally trained him on a few complicated tasks, and he was quick to learn and eager to ask questions when he felt unclear.


ABOUT THIS PORTFOLIO

All works on this site are the property of my clients and are featured here to showcase work that I provided during my employment.